Monday, May 18, 2015

Crayon Crunch Kickstarter

I am a huge supporter of new businesses run by passionate people for mom/kids.  There is a start up company Crayon Crunch that is launching a kickstarter this week. Crayon Crunch is a personalized book made just for your little one.  The book can be made with custom art with a imaginary story premise titled My Magical Adventure.  Customizable options include name personalization,  hairstyle and color, facial features, eye color, skin tone, clothing, and even special needs items.  Here is some info about the project and what goes into making this one of a kind product:

We're combining new technologies with an original story to reinvent the picture book," said Tim Osterbuhr, Chief Executive Officer.  "Instead of working with a publisher, we are using in house technology and expertise.  This gives us full control over the creative as well as the operational site."

Studies show that reading of personalized books encourages language development in young children.  "While some companies allow readers to customize character names, no one has yet provided the way for them to help their children identify with characters by effectively customizing their appearance," said Kai Schmittat, Crayon Crunch's director of print operations.

"If you're a parent of a child with special needs or of color, finding relatable children's books can be challenging" said Friederike Gelken, lead engineer and creative director.  "We have an opportunity to create a first-of-its-kind product and start pushing harder on diversity in books."

This unique project comes to Kickstarter today to achieve the funding needed to make their project a reality.  If you are interested in learning more you can visit  If you are interested in being a part of this Kickstarter

***This post is not sponsored or affiliated with Crayon Crunch.  No compensation was received for this post all opinions are completely my own.

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